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We had an opportunity to review an early release of this terrific book. And Jill Konrath of Selling to Big Companies recently had an opportunity to interview the author. If you enjoy this, we suggest you share it internally with your sales and marketing leadership team. ________________________________________ Recently I had a chance to read The Truth About Leads, [more...] Sorry, dear readers, but I’m on a bit of a rant. Salespeople do lots of presentations and most are God-awful! If I see one more boring PowerPoint presentation, I’m going to vomit! Let’s keep this really simple. What should be in a PowerPoint presentation? Few words — if you have more than 8 words on your [more...] With a new year upon us, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at RainToday, and I share it below. Always trying to bring my readers the best articles and ideas, whether I [more...] Author’s note — We just learned thatVistage, the world’s largest CEO organization, shared this article withover 14,000 Chief Executive Officers. We’re proud that Vistage found so much value in it and honored that so many CEOs will be reading it. Seth Godin, author of best-selling books on marketing like Purple Cow, Meatball Sundae and Permission Marketing and his latest book, Linchpin talks about [more...] What’s a Lead? Really? If you are like most salespeople, you think “The leads Marketing gives me are crap.” You’d be right. They are crap – for most companies. So what do we do about it? (This is a key skill of the blog author.) With MarketingSherpa finding 8 out of 10 companies say the lack of quality [more...] Beyond Sales 2.0 – a terrific new white paper for sales pros can be obtained for free at OneSource. Just click the image Sales 2.0 and Social Media. Jeremy Sacco had this great post talking about a good friend of mine, Joe Pulizzi, co-author of Get Content, Get Customers. Here’s the link to his post http://leads.buyerzone.com/2010/11/want-inbound-leads-think-like-a-publisher.html In [more...] For a great Guerilla Marketing Strategies ebook, go to OneSource. Or click the document image. Last week I had an interesting conversation with the owner of a start-up business selling fluid cleaning systems starting in the USA from a manufacturer in Europe. He raved about his wonderful product, but needed me to explain how to gain [more...] |
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