Selling Effectively in Tough Times

When demand is low and few are buying, how can you continue to hit your quota? In a recent interview of Tom Hopkins by Geoffrey James, Hopkins points out how crucial it is for sales pros to stay in touch with existing customers while finding new prospects. However, just staying in touch may not be [more...]

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Sales Prospecting by Geography to Save on Travel Budgets

With the recession underway, many companies that are looking for ways to reduce spending have tightened their travel budgets by cutting back on air travel, enforcing stricter travel allowances and substituting trips with web and video conferencing.

Indeed, according to a recent corporate travel spending survey by the Association of Corporate Travel Executives (ACTE), 33 percent [more...]

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Against Whom Am I Competing?

One of the key questions that needs to be determined by sales reps is “against whom am I competing?”  The answer determines not only pricing, but overall positioning of your firm’s value proposition and how to avoid the likely traps competitors will set for your firm.  If the rep cannot get a direct answer from [more...]

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