Last week I posted about an interview between Chad Levitt and Kipp Bodnar – this week I came across an interesting interview on the Selling to Big Companies blog in which Chad was the interviewee.
Chad talks about how important it is for salespeople to market themselves, and he’s right. In order to maximize results, sales people need to take advantage of the tools at hand – specifically social media.
Chad believes that utilizing these tools is necessary because the rules of cold calling are changing. It’s harder to reach prospects by phone/email, they’re less willing to meet in person, and they’re busier than ever.
Sales reps need to adapt in order to stay afloat. Interacting with customers through social networks not only builds your own personal brand, but also fosters stronger customer relationships.
Taking advantage of social media will also improve your inbound marketing – allowing customers to more readily find you on the internet.
It may be intimidating for sales reps who have never ventured into the world of social media, so try making a Youtube video of yourself, then building on more content from there. Take on one thing at a time – make a twitter account or join facebook. Whatever you decide, get involved. The rewards will speak for themselves.
