It is common sense that letting leads sit for a few days is not a good practice and that the faster you follow up with a lead, the more likely you are to retain the prospect’s interest. If you can catch them within a day or two of opting in, they should probably still remember [more...]
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Are you positioning your product or service as well as you can? Even if the answer is yes, read on and discover a facet of positioning that you may have missed. Positioning is loosely defined as “how a sales person presents a product or a service and how they compare it to other similar products [more...] We’ve all been in this situation at one time or another: you feel like you have your prospect hooked with your stellar presentation and follow-ups, but for some reason they aren’t responding to you anymore. I recently read a post in the SalesDog blog that addressed this exact problem called “They’re Just Not That in [more...] I was awed the other day when a coworker came up to me and started complaining about how he had to attend a seminar on the role of social media in sales prospecting. I told him to consider himself lucky, as most companies don’t go out of their way to keep their sales reps up [more...] Geoffrey James recently posted in the bNet Sales Machine blog about some of the qualities a “salesperson of the future” should possess. The post is a compilation of the best answers he received from CEOs and sales experts, some of which are right on track with our thinking. One particular trait he highlights is the ability [more...] Pretend you’re buying a car. Two dealerships have the make and model that you are looking for, and you have gone through the necessary motions of negotiating the price down at both locations. Both salesmen are offering you the same options at relatively the same price. Which dealership are you going to buy from? Naturally [more...] Michael Levy When selling to other companies, we often forget that what we are selling are solutions to problems. It is easy to fall back onto the feature sheet and comparative checklists, but a good salesperson intuitively understands her customers’ pains and asks questions to understand their requirements and underlying needs. [more...] Being dynamic these days is the key to success – both with your sales tools and your sales approach. It’s especially important to be on-point in a sales 2.0 world where information is so readily available. Often, prospects find information about your company/services and come to you for information before you’re able to verify that [more...] Sales reps are interesting creatures. If asked, most would tell you that they want the freedom to do what they want, when they want to do it. However, if left to their own devices, your sales team would probably do whatever made sense to them at a moment without much of a plan. Obviously this [more...] |
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