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Michael Levy When selling to other companies, we often forget that what we are selling are solutions to problems. It is easy to fall back onto the feature sheet and comparative checklists, but a good salesperson intuitively understands her customers’ pains and asks questions to understand their requirements and underlying needs. [more...] Being dynamic these days is the key to success – both with your sales tools and your sales approach. It’s especially important to be on-point in a sales 2.0 world where information is so readily available. Often, prospects find information about your company/services and come to you for information before you’re able to verify that [more...] Sales reps are interesting creatures. If asked, most would tell you that they want the freedom to do what they want, when they want to do it. However, if left to their own devices, your sales team would probably do whatever made sense to them at a moment without much of a plan. Obviously this [more...] Today is the first day of the Sales 2.0 Conference in San Francisco and surprisingly the conference has grown significantly to around 350 attendees this year from only about 50 a few years ago. Geoffrey James of BNET is giving first hand impressions of the conference as it happens, and he posed the question as to [more...] Sales is a multi-step process that takes time and persistence. For many sales professionals, obtaining timely, accurate information is the key to opening the door of a sales prospect – but what do you do once that door is open? One of the most important steps in the sales process is following up with your [more...] Everyone in business has goals that they set for themselves periodically, but meeting those goals on time is something that not everyone achieves. No one knows this better than people in sales. Ask a few sales reps how they plan to meet their goals this quarter and you’ll hear a lot of well-meaning, but vague [more...] |
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