Initial Impression from Sales 2.0 in San Francisco

Dan Vescuso — Mon, 08 Mar 2010 20:01:42 +0000

Today is the first day of the Sales 2.0 Conference in San Francisco and surprisingly the conference has grown significantly to around 350 attendees this year from only about 50 a few years ago. Geoffrey James of BNET is giving first hand impressions of the conference as it happens, and he posed the question as to why the conference has grown so significantly over the past few years despite the ongoing recession. The answer is that companies are trying to make the most out of their current sales and marketing organizations by utilizing the sales technologies on display at the show. If you aren’t making the most out of your current resources, then current strategies won’t be as successful. Time is money, especially in sales. And, every business – along with their sales people – should use every resource they can. That is the key to success.

In addition, it is important to make sure sales and marketing teams are aligned and working in harmony. Even if both departments are working full out all the time, it won’t matter if a rift exists between the two. The use of sales technologies and platforms can significantly reduce or even erase this void between sales and marketing groups in some organizations, therefore dramatically increasing productivity.

Are you at the conference? ADP panelist (and OneSource customer) Suzette Godwin Romer discussed how over 2,000 of their sales representatives use OneSource to find relevant, targeted sales opportunities. It’s important for sales people to use their resources to the fullest when it comes to leads – if you understand your prospect’s needs and company as a whole, the prospect will be more receptive to what you are saying.

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Initial Impression from Sales 2.0 in San Francisco