Show, Don't Tell, When It Comes To Selling

Do you differentiate between prospects or do you generalize to try and save time?

Each prospect you are targeting has different pain points, and a key to sales is to delve deeper into each prospects precise problems. Don’t generalize these points by just saying they are working to improve the “efficiency” of their solution. What [more...]

Leads Cool Down Faster Than You Think

It is common sense that letting leads sit for a few days is not a good practice and that the faster you follow up with a lead, the more likely you are to retain the prospect’s interest. If you can catch them within a day or two of opting in, they should probably still remember [more...]