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Posted on August 6th, 2010
As LinkedIn becomes more and more popular among B2B sales and marketing professionals, it is important to take a look at the user demographics of the social network to gain insight into how to attack the audience. While it might be perceived that the majority of the users on LinkedIn are made up of sales [more...]
Posted on May 14th, 2010
As we move through this new era of Web 2.0, we experience changes in how many things in business now work. Beyond the look and feel of business, the free flowing river of information that is the web powers new trends, and even new rules, as to how business works. Chad Levitt recently posted about [more...]
Posted on March 26th, 2010
Recent economic reports indicate the recession is coming to an end and a survey conducted by OneSource shows that B2B sales professionals agree with that sentiment – approximately 50 percent surveyed saying that their 2010 sales pipelines are healthier than this same time last year.
But let’s not put on the rose-colored glasses just yet. OneSource’s [more...]
Posted on March 18th, 2010
Are you doing all you can to prepare yourself for a sales call? It is extremely important it is to be in touch with the latest information about your clients and prospects in order to make a better sale. This is not limited to how much they buy or how frequently they buy-take your sales [more...]
Posted on March 17th, 2010
As you have heard by now, social media is becoming a more important and widely used tool by sales and marketing professionals. In a recent survey conducted by Outsell and covered in eMarketer on expected B2B marketer spending on social networking, Outsell asked respondents to rate the different social media sites in terms of there effectiveness. Somewhat surprisingly, Facebook came out [more...]
Posted on March 5th, 2010
In this era of web 2.0, where social networking sites dominate the social and now the business scene, it is difficult to tell just how beneficial some of these sites are for B2B purposes. OneSource Information Services recently conducted its own primary research on the topic, asking B2B sales professionals about the types of information [more...]
Posted on February 23rd, 2010
While there are lot of marketing executives tweeting, blogging, and podcasting about sales these days, many sales professionals say they are too busy prospecting and closing deals to pay much attention to RSS feeds, search engine optimization and micro-blogging. For all intents and purpose, their social media tool of trade remains the phone.
Innovation [more...]
Posted on February 3rd, 2010
Last week I posted about an interview between Chad Levitt and Kipp Bodnar – this week I came across an interesting interview on the Selling to Big Companies blog in which Chad was the interviewee.
Chad talks about how important it is for salespeople to market themselves, and he’s right. In order to maximize results, sales [more...]
Posted on January 29th, 2010
Sales reps: You are constantly educating yourself on the newest sales techniques and business trends, right? Well doesn’t it make sense to keep up with latest and greatest in social media? Social media is constantly evolving and sales reps need to evolve with it or risk being left behind.
Social media tools are no longer only [more...]
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